DIY Marketing for Professional Speakers, Trainers & Consultants

$199.00

Having an expertise doesn't necessarily mean your phone is going to ring off the hook with offers to speak. You have to market yourself like a business to get in front of the decision makers who are most likely to write you the big checks. This course is for speakers, trainers and consultants who know they need to do things differently, but don't know where to start or what to do.

Consisting of 6 modules with over 60 minutes of videos, downloadable PDFs, quizes and other resources this package is an affordable introduction to marketing yourself as a professional speaker, trainer or consultant.

And if you don't get the value out of it, you have a 30 day money back guarantee.

Description

DIY Marketing for Professional Speakers, Trainers and Consultants (Imported)
Having an expertise doesn't necessarily mean your phone is going to ring off the hook with offers to speak. You have to market yourself like a business and get in front of the decision makers who are likely to write you big fat checks. This course is for speakers, trainers and consultants who know they need to do things differently, but don't know where to start or what to do.
Module 1 Introduction to marketing
Welcome to DIY Marketing for speakers trainers and consultants. This overview lays out the plan for the whole course. So take a few minutes and let's get acquainted.
Unit 1 Introduction to DIY Marketing for Speakers
Module 2 Defining your audience
Before getting down to marketing yourself as a speaker it is very important to define who it is you will be marketing your expertise to. So if your answer to "who is your audience?" is "everyone, then this is a very important - possibly the most important - question you need to resolve.
Unit 1 Define your audience
Module 3 Content Development
Once you've figured out your audience and wrapped your head around a social media strategy, the next logical step is to create a website to support your strategy. But that means your skipping an important step. Nothing looks worse than a coming soon page. So let's create your content first.
Unit 1 Creating content before building your site
Unit 2 How to keep your blog from running out of steam
Unit 3 Creating your monthly newsletter
Module 4 Building a website
Selecting an easy to update template on a platform that will grow with your business is the key to long term marketing success. This module discusses best practices and provides an overview for creating a killer website - yourself!
Unit 1 Building your website
Module 5 Social media marketing
It's easy to get swept up in the hype surrounding social media. This module will help you define where you should be focusing you efforts and how to make some smart investments in social media advertising to reach your prospective clients.
Unit 1 Social Media Marketing
Unit 2 How to automate your social media activities
Unit 3 Social media advertising
Module 6 Product Development
Learn how to turn your knowledge into products that can become sustained sources of passive income over months and years.
Unit 1 Product Development