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Having an expertise doesn't necessarily mean your phone is going to ring off the hook with business offers.
You have to market yourself to get in front of the decision makers who are likely to write you big fat checks. This course is for consultants, trainers, professional speakers and other solopreneurs who understand they need to do things differently, but don't know where to start or what to do.
| Module 1 | Introduction to DIY Marketing for Consultants, Trainers, Speakers and Professional Service Providers |
|---|---|
| Lesson 1 | Introduction to DIY Marketing for Speakers |
| Module 2 | Defining your audience |
| Lesson 1 | Define Your Audience |
| Lesson 2 | Align Your Expertise With Client Needs |
| Module 3 | Content Development |
| Lesson 1 | Introduction to Content Marketing |
| Lesson 2 | Simplified Strategies to Write Blog Content that Works |
| Lesson 3 | Content Distribution Strategies to Successfully Engage Your Ideal Clients |
| Lesson 4 | How to Automate Your Social Media Activities |
| Module 4 | Building a website |
| Lesson 1 | Build a Website that Grows with Your Business |
| Lesson 2 | Building your Website to Attract and Convert |
| Module 5 | Social Media Marketing |
| Lesson 1 | Social Media Marketing |
| Lesson 2 | Finding, Connecting & Converting Prospects on LinkedIn |
| Module 6 | Paid Promotion on LinkedIn, Twitter, and Facebook |
| Lesson 1 | Sponsored InMails on LinkedIn |
| Lesson 2 | Promoting Your Business Using Twitter Ads |
| Lesson 3 | Promoting Your Business on Facebook |
| Module 7 | Product Development |
| Lesson 1 | Product Development |
| Lesson 2 | Wrapping Things Up |
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